Mike Porter: Mistake to stock up on retailer because it's got a cool store
Some good points here about retailing being usually a poor business. But I think he misses the point about Lynch's suggestion to buy the stock of stores you like. The idea is to find a hot stock before it's hot, not like Krispy Kreme whose story is covered on the front page and the TV news. By that time, it is too late.
Some good points here about retailing being usually a poor business. But I think he misses the point about Lynch's suggestion to buy the stock of stores you like. The idea is to find a hot stock before it's hot, not like Krispy Kreme whose story is covered on the front page and the TV news. By that time, it is too late.
